In the new era of high-quality development, the leading role of brands in enterprise development has become more prominent, and on May 10, the fifth China Brand Day, China Metallurgical News released the 2021 China Steel Brand List. JISCO Group was honored as “2021 China’s Outstanding Steel Enterprise Brand” “2021 China’s Outstanding Brand of Special Steel Enterprise”, and JISCO Group Hongxing Co. (raw and auxiliary materials category)”.
JISCO Group is the steel enterprise with the largest number of product categories and the most complete variety of specifications in Northwest China. In recent years, based on its advantages, JISCO has comprehensively implemented the innovation-driven strategy, accelerated the pace of scientific and technological innovation, identified the brand positioning, insisted on excellence, won with quality, vigorously implemented the brand strategy, strengthened the brand construction, started from product structure adjustment, service improvement, and other key aspects, created carbon steel and stainless steel products such as zinc aluminum magnesium, aluminum zinc plating, antibacterial stainless steel, and created a product brand with JISCO characteristics. In April 2017, the company created a brand of products with characteristics of JISCO and polished the “JISCO brand” in domestic and international markets.
It is understood that on April 24, 2017, the State Council decided to establish May 10 every year as “China Brand Day”. This year is the fifth time to organize brand selection activities, the final selection of “2021 China’s excellent steel enterprise brand” “2021 China’s excellent steel enterprise brand” “2021 China’s special steel enterprise brand excellence “2021 China Special Steel Enterprise Excellent Brand”, etc. At the same time, To more comprehensively reflect the development of the steel industry peers, the outstanding contribution to the high-quality development of the steel industry of the excellent supplier brand building situation, this year also selected the “2021 China Steel Excellent Brand Suppliers”.
In the 2019 China Steel Enterprise Brand List, JISCO Group was honored as the “Excellent Steel Enterprise Brand” and JISCO Group Hongxing Steel Co.